nascar- it's more than the drivers, it's the cars

Nascar - It's More Than the Drivers It's the CarsBy Jeffrey Meier

One main reason NASCAR has flourish is because of the cars, this sport has always been one that markets itself well and when you have 800 horsepower tire eating machines that can go more than 200 miles per hour you can see why they are popular. There are many things fans and sponsors alike love about it and one of them are the cars. You ask any kind of NASCAR fan what car a certain driver drives and they can describe it from the paint scheme to all the decals they have on the vehicle. This is why the stock cars are one of their best marketing tools they have and they use it very well. Corporations have realized this fact and advertise on the cars which draw people's eyes to their products and services. Cars are fast becoming speeding billboards for these corporate giants anymore.
For NASCAR fans though these cars mean a lot to them. It forges a bond between them and their driver. Just as people root for their favorite sports team or hero for many fans racers cars are something they love. Standing in the stands you will hear people yell and scream for their favorite car all day long. This is because there is a bond there between the car and the people who cheer for them. As weird as it sounds people actually feel that the car is a big part of their life. This is why they cheer for their driver and their car during any particular race. One of the biggest things that NASCAR has also noticed is that the car sponsors are usually rewarded by loyal fans.
This can happen in many different ways. Sponsors are usually rewarded by fans buying their products in the stores which happen very often. Little does anyone know, but a majority of women actually purchase products of their favorite driver or car. This means advertising pays in the form of more sales at the retail level. NASCAR grows because they bring more people and sponsors into the sport. Using the race cars is just a marketing tool they use and it has been used rather effectively in recent years. Race cars have been around for the longest time and our love affair with the race car and races won't stop anytime soon. We love to go fast it's just human nature and watching this stock car racing is something we love and remain loyal too every year.
Jeffrey Meier of Jam727 Enterprises at http://www.Jam727.com offers information articles on Nascar at http://www.jam727.com/nascar/nascar_articles.htm
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